Appealing to the widest possible number of investors when placing your property on the market is the trick to achieve the largest number of offers and the highest achievable selling price. We know this! One of the most powerful tricks to achieve the best result is to open your styling to appeal and engage ALL of the visitors. Is this possible? Well, as you cannot possibly make your property fit every person’s taste, you should décor to reflect a sense of comfort and relaxed style, providing that convincing feel that a real home has.

The kitchen should feel ready to be used, tidy but accurately styled with real objects anyone can relate to. You want your kitchen to say “cooking is easy here, and breakfast will be ready any minute now”, but “YES, I have plenty of bench space to work from.”

The study nook is tidy, efficient and ready for work… If your buyers dream of working from home, or keeping their family’s paperwork in order they will appreciate being able to visualise it in your property, to achieve this I suggest the simple placing of a laptop there. The cup of coffee is a very subliminal hint to a pleasant and organised life.

Next to the armchair, instead of a few impersonal objects, you will tell the story of the relaxing afternoon everybody wishes for: reading a book with a cup of tea.

Finally, at the end of this idyllic day, your bedroom is not just for sleeping, it’s also perfect for relaxing with a good book to read before going to sleep. This is the feeling you can create with simple but realistic styling.

Creating the feel of an Ideal Home requires some creativity. Tell a story that is appealing, relaxing and most of all believable. Use useful objects in your styling, real ones. Make it easy for your market to see themselves in your property. Don’t aim to sell them just a house: sell them a Home.