Art in our homes can be the expression of our individual taste, a testimony of travel, a conveyor of mood or an expression of wealth… whatever the case, displaying Art in a living environment is making a statement.

One important consideration is to firstly draw a line between styling the property we live in and styling a property we are planning on selling or renting. In our own homes we can be a little daring, and showing strong artworks to suit our own personal taste.

When we are selling, our Art choices must be used to excite and entice possible buyers, not scare them off.

In our IDFP course we dedicate an entire chapter to show you why and how to target the widest market possible and increase your chances to profit. This reasoning also applies to the kind of artwork we choose, as these are prominent features in our styling. It is also a way we can add character to a boring room, create a focal point, and make people stay and linger in a room a little bit longer.

It’s therefore always important to consider the subject of the images we introduce in our styling, their size, the strength of colours and contrast, to contribute to a more or less appealing room.

The shape and size of our artworks also have an important role towards creating successful styling. In the images below the choice of a square or a round picture provides different impact to the other shapes present in the room, like the sofa, the coffee table, and the rug.

In conclusion, it’s important to choose your art wisely. Art is a precious addition to our styling and it’s not about spending a lot of money, but rather a deliberate choice based upon the room, the rest of the styling and of course your target market.

Notes:

• A larger size artwork may offer a stronger impact but in a small room it could make the space seem smaller.
• Landscape pictures offer ‘windows’ to look through, hence allowing the viewer to see beyond the wall and seemingly widen the space.
• Framing will add value to even the cheapest artwork.
• Strong coloured or strong contrasting images may be used to lead attention to or away from certain areas, or attract people into another part of the home.
• Figurative art may be confronting to some, often being to personal, which can negatively affect the response of our possible buyers.

Until next week!

James x